What is Business Coaching?


Business coaching is facilitation one-to-one coaching with business managers and owners and helps owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. Business coaching use lots of organisations as a style of management, and takes place via informal discussions between managers and their staff as they go about their daily business. That is a method used to take a business from where it is now to where the business owner wants it to be. A business coach will assist and guide the business owner in growing their business by helping them clarify the vision of their business and how it fits in with their personal goals. Determination the business vision in with the business owner’s individual goals is a step that is often missed by most business coaches, who often only focus on the business goals. In that way, they are omitting the goals of the business owner altogether. The coaching is focused on the success of the business and  probable are include a combination of short and long term objectives. Business Coaching is very similar to sports coaching. In sports, a coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.

Characteristics of a Good Business Coach

There are an awful lot of people out there today calling themselves business coaches. Without any real professional accreditation or associations, it’s hard to know who to trust. Not just about their methodology or the quality of the training, but about their approach to business and life in general. The next characteristics are key traits in a good business coach:

  • Qualified in identifying and solving the issues facing small businesses, especially in the areas of small business in which you are seeking assistance
  • Supportive of your business needs and aspirations, encouraging you to accept business-related challenges and to overcome the difficulties of operating a small business.
  • Patient and willing to provide adequate time to interact with you to ensure the success of your business
  • Respected by other business professionals and business owners.
  • Good motivator who inspires you to reach your fullest potential through encouragement, feedback and effective guidance.
  • Effective teacher who helps to manage and guide your learning  that is, actively recognizes and uses teaching and learning opportunities to enhance your performance in operating your small business

 Reasons to hire a business coach

Regardless what phase your business is at, a business coach can build you work harder and progress faster than you would on your own. He helps you make clear your business goals and objectives and helps you build up the skills and acquire the resources necessary to operate a successful enterprise. The reason entrepreneurs hire a business coach is because of the fear of failure. Some believe a coach will help them see all the things they need to do to further ahead. Here are some reasons why entrepreneurs tend to hire a business coach. Helps you look at the big picture for your business and life.

  • Guides you in enhancing your business skills and intellectual development.
  • Provides candid feedback to you about your strengths and Helps you identify business opportunities.
  • Links you with professionals and organizations that can assist you in solving problems.
  • Helps you through the transitional periods in starting and growing a small enterprise.
  • Assists you balancing your personal with your business life.
  • Listens to the problems you are facing, helps you set goals and develop a plan, and requires you to carry out and implement your plans.
  • Encourages and motivates you, building your sense of self worth and confidence.

Reasons to hire a business coach

Find a business coach

 Business coach training

Although there are many business coaching training programs that are available in the market, these are usually aimed at people who want to become external coaches. And where, on occasions, these training courses are available to internal business coaches, they may not spend enough time on the “softer-side” skills that are necessary in order to be successful. For this reason, it is important for every individual enterprise to adapt their business coaching training to the needs of their leaders and to guarantee that it covers the core skills that are likely to be most critical. What are the core skills that are necessary in any business coaching training course?

  • The ability to build strong relationships and build trust.
  • The ability to frame the coaching process
  • The ability to set goals and targets
  • The ability to identify and analyze areas for coaching
  • The ability to conduct effective coaching conversations
  • The ability to deal with resistance, or defensiveness
  • The ability to give (and receive) feedback
  • The ability to conclude coaching conversations positively

This is by no means an exhaustive or complete set of coaching behaviors, but any business coaching training that includes most of these clusters is likely to help internal coaches to be much more successful in their coaching efforts.


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